![]() While Slack stated its intent to natively integrate Amazon Chime within its service (although things seem to have gone pretty quiet recently), Teams already provides voice and video, PSTN dialing, telephony features, an eco-system of device partners, and conferencing functionality. Still, Salesforce, by its admission, is struggling to gain traction with Quip and sunset its “Slides” service in January 2021.Īt the time of the initial announcement, many news agencies and analyst firms suggested Salesforce acquired Slack to compete directly against Microsoft (indeed, Salesforce can provide Quip for office productivity and Slack for team collaboration) however, it is unlikely to displace Microsoft Teams from its IT stronghold until Slack adds more extensive unified communication capabilities. Salesforce also tried to improve its company-wide appeal with the acquisition of Quip (in 2016), a real-time collaboration service with built-in word processing, presentation, and spreadsheet functionality. Salesforce also acquired conferencing company DimDim (in 2011) however, DimDim’s conferencing functionality has yet to materialize. Initially, Salesforce acquired GroupSwim (in 2009), which later became Salesforce Chatter, but it failed to gain mainstream adoption because of its limited messaging functionality. Salesforce has made several attempts to break out of these silos by providing enterprise-wide collaboration capabilities. Another attempt to break into enterprise collaboration?Īs with many CRM solutions, customer relationship management tools rarely get attention outside of sales and support departments. ![]() Salesforce said they will look to combine Slack with Salesforce Customer 360 and other services however, this is not the first time Salesforce has tried to broaden the adoption of its CRM solution and increase revenue through collaboration. In December 2020, Salesforce signed a definitive agreement to acquire Slack for $27.7 billion. The acquisition of team collaboration vendor Slack offers Salesforce the potential to create a differentiated, automated, and integrative digital transformation platform.
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